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What is “Starry”?

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  PepsiCo, Inc (NYSE: PEP)  may be a popular soda company, but they have had trouble developing a winning lemon-lime product to compete with industry leader, Sprite. Distributed by  The Coca-Cola Company (NYSE: KO) , Sprite has led the industry since its introduction in 1961, and it appears that Pepsi's latest attempt— a vibrant new drink called “Starry” —is not stirring the market the way Pepsi had hoped. What is “Starry”? Starry is a caffeine-free soda with  “higher citrus flavors that are true to the fruit and more aromatic”  than Pepsi's previous lemon-lime soda, Sierra Mist. It will launch also launch with a sugar-free version. Accordingly, PepsiCo Beverages North America vice president of R&D, Danielle Barbaro, has commented, “With Starry, we were able to create a game-changing recipe with the perfect balance of lemon-lime flavor and sweetness compared to the competition.”

Caleño taster box

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Caleño taster box Caleno Curious about Caleño? Can’t decide which flavour to try? Maybe you’re looking for a gift? Our Caleño taster box is packed with everything you need to try two non-alcoholic cocktails for just £5! Contents 1 x 5cl Light & Zesty 1 x 5cl Dark & Spicy 1 x 150ml Fever Tree Tonic 1 x 150ml Fever Tree Ginger Ale  

Noonbrew

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  Tired of 2pm coffees and energy drinks that leave you feeling jittery or disrupt your nighttime sleep routine?   Meet NoonBrew. This easy to make superfood tea is full of healthy ingredients that will make you feel good about drinking it.   NoonBrew   is an organic tea with 19 superfoods that is low in caffeine and full of adaptogens to provide you with the energy you need, while also helping you sleep better at night.   NoonBrew   is the only tea made with superfoods specifically designed for the afternoons. It tastes great too - just like an unsweetened iced tea! And better yet, you can make it in under 30 seconds.

Sports drinks see increased competition from other functional beverages

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  Sports drinks see increased competition from other functional beverages High-protein content, plant-based trending for protein drinks “Consumers are seeking functionality from beverages in a growing number of categories, with functional water, coffee and tea invading the space historically ruled by more traditional sports, nutrition and performance drinks,” she says. “This will continue to put pressure on the sports, performance and nutrition drinks market.” Through an agreement with The Coca-Cola Co., BODYARMOR has gained access to the Coca-Cola bottling system, enabling the brand to accelerate its growth to meet consumer demand for its premium line of sports performance and hydration drinks, it says. (Image courtesy of B.A. Nutrition LLC)

Botanical ingredients enhance function, flavor in beverages

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  Botanical ingredients enhance function, flavor in beverages Functional, health and wellness trends help boost category “The demand for better-for-you beverages has led to a surge in functional ingredients like botanicals,” she says. “As more people discover the benefits of botanicals, such as energy and immune boosts, healthy skin and improvements in memory and focus, demand for beverages featuring these ingredients has grown and will continue to grow. As more people discover the benefits of botanicals, such as energy and immune-boosting capabilities, healthy skin and improvements in memory and focus, demand for beverages featuring these ingredients will continue to grow, Pam Everett explains. (Image courtesy of S&D Coffee & Tea)