What is “Starry”?

 Does it Matter Folks Arent “Starry-Eyed” Over Pepsis New Soda?


PepsiCo, Inc (NYSE: PEP) may be a popular soda company, but they have had trouble developing a winning lemon-lime product to compete with industry leader, Sprite. Distributed by The Coca-Cola Company (NYSE: KO), Sprite has led the industry since its introduction in 1961, and it appears that Pepsi's latest attempt—a vibrant new drink called “Starry”—is not stirring the market the way Pepsi had hoped.

What is “Starry”?

Starry is a caffeine-free soda with “higher citrus flavors that are true to the fruit and more aromatic” than Pepsi's previous lemon-lime soda, Sierra Mist. It will launch also launch with a sugar-free version. Accordingly, PepsiCo Beverages North America vice president of R&D, Danielle Barbaro, has commented, “With Starry, we were able to create a game-changing recipe with the perfect balance of lemon-lime flavor and sweetness compared to the competition.”

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