Sports drinks see increased competition from other functional beverages

 

Sports drinks see increased competition from other functional beverages

High-protein content, plant-based trending for protein drinks

“Consumers are seeking functionality from beverages in a growing number of categories, with functional water, coffee and tea invading the space historically ruled by more traditional sports, nutrition and performance drinks,” she says. “This will continue to put pressure on the sports, performance and nutrition drinks market.”
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Through an agreement with The Coca-Cola Co., BODYARMOR has gained access to the Coca-Cola bottling system, enabling the brand to accelerate its growth to meet consumer demand for its premium line of sports performance and hydration drinks, it says. (Image courtesy of B.A. Nutrition LLC)

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