What is “Starry”?
PepsiCo, Inc (NYSE: PEP) may be a popular soda company, but they have had trouble developing a winning lemon-lime product to compete with industry leader, Sprite. Distributed by The Coca-Cola Company (NYSE: KO) , Sprite has led the industry since its introduction in 1961, and it appears that Pepsi's latest attempt— a vibrant new drink called “Starry” —is not stirring the market the way Pepsi had hoped. What is “Starry”? Starry is a caffeine-free soda with “higher citrus flavors that are true to the fruit and more aromatic” than Pepsi's previous lemon-lime soda, Sierra Mist. It will launch also launch with a sugar-free version. Accordingly, PepsiCo Beverages North America vice president of R&D, Danielle Barbaro, has commented, “With Starry, we were able to create a game-changing recipe with the perfect balance of lemon-lime flavor and sweetness compared to the competition.”